Princess Yachts Limited, the UK’s largest luxury yacht builder, are delighted to announce
the appointment of Sunazure NextWave Yachting as their authorised distributor for the
Hong Kong region. The new distributor, who will trade as Princess Yachts Hong Kong,
will take full responsibility for the sales and service of the brand in the region from the
1s t September 2024, when the current distributor agreement with Princess Yachts Greater
China comes to a natural end.
“We are delighted to welcome Sunazure NextWave to the Princess family,” said Simon
Colebrooke, Princess Yachts Sales Director. “Hong Kong has been an important market
for Princess for many years now and we would like to thank Princess Yachts Greater
China for all their hard work in strengthening our brand and elevating the customer sales
and service experience in the market over the past 10 years. We are now looking to
build on that success and are confident that we selected the right partner to help us do
that. Sunazure NextWave not only bring years of experience and knowledge of the local
market, they also share our core values in delivering an exceptional customer experience
from enquiry through to ownership. The Asia Pacific market has been an important area
of growth for Princess in recent years, especially for the larger yachts in the range. The
team at Sunazure NextWave have created an outstanding sales and service operation
that will perfectly complement our already outstanding network there.”
Team Sunazure NextWave commented. “We are extremely proud to have been asked to
represent such an incredible brand as Princess. We have admired the brand and worldclass product range for many years now. Outstanding quality and exquisite craftsmanship
is at the heart of the Princess brand and these are qualities that we know the Hong Kong
customers truly value. We pride ourselves in offering our customers the very best in
customer service and so together, we know that we can now build something very special.
We are relishing the opportunity”.
Princess owners within the region are now being contacted to introduce the new
representation structure and to outline the plans in place for ongoing service support
within the region.